OUR STORY
Everyone has
a thing.
Something they love. Something they make time for. Something they can talk about for hours.
For some, it's Pilates. For others, it's running, golf, padel, coffee or something completely different.
That's why we created MY CORE CLUB — apparel inspired by passions, communities and the moments that connect people.
Some designs are minimal. Some are funny. Some only make sense if you're part of the community. And that's exactly the point.
We believe clothing can be more than something you put on. It can start conversations. It can make someone smile. It can make a stranger say: "OMG. SAME."
HOW IT STARTED
It started with Pilates.
Pilates was everywhere. Studios were opening. Classes were filling. People were building friendships and communities around the reformer.
But outside the studio? There wasn't much to wear that captured the humour, personality and everyday moments of being part of the Pilates community.
So we started creating. A simple statement. A relatable joke. A design that makes another Pilates lover look at you and smile.
Then we realised something. Pilates isn't the only community like this. Runners have their stories. Golfers have their jokes. Padel players have their obsession. Coffee lovers definitely have their personality.
Everyone has a thing. And every thing has its people.
That's My Core Club.
Your thing.
Your people.
Your club.
Welcome to MY CORE CLUB.